McCain: Rebel Without a Brand?

August 25th, 2008

My 17-year-old daughter just pointed out to me something that's completely obvious, but that I hadn't realized, and that I haven't seen discussed much, at least in these terms.

Think about the words Hope. Change. Yes We Can.

Who owns 'em? I mean owns them? When you think Obama, what words come to mind? When you hear those words, who do you think of immediately?

No need to ask.

Okay now quick: What words does McCain own?

Yeah. Interesting.

Update 8/26: There is actually one word that McCain completely owns:


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